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About us

About Safinat

The focus of Safinat Group since its establishment has been to deliver top-notch quality at favorable prices.

Founded in 1990, Safinat Group is a fast growing leader in the UAE in sourcing and merchandising hardware and tools products for small and large retailers in the UAE, Middle East, Africa, and CIS countries.

The company prides itself on excellent stock availability and state-of-the-art 50,000 square feet distribution center.

With a wide geographical presence across Dubai, it promises delivery within 48 hours of order with Dubai.

The company offers an extensive collection of products including tools, hardware, and fasteners.

The focus of Safinat Group since its establishment has been to deliver top-notch quality at favorable prices.

Currently, the company houses close to a 100 professionals who are well-trained and committed to providing the best-in-class customer service.

Safinat Group is able to reach new heights under the leadership and vision of its founder, Mr. Salim N. Lokhandwala, who brings with him in-depth market knowledge and years of experience in the field.

MISSION

Achieve 50% year on year growth by:

  • Selling the widest range of hardware, tools, safety products, garage tools & equipments.
  • Making products available to customers at reasonable prices.
  • Expanding the customer base in the Middle East and African countries.

VISION

Safinat is the most successful and trusted business group in the Middle East and the African continent, specializing in hardware & building materials, tools, electricals, plumbing, wood, and home accessories. Our success is achieved through:

  • Highly motivated, goal-oriented employees;
  • Highest quality and the broadest range of products; and
  • Providing the best services to our customers.

QUALITY POLICY

To achieve the quality excellence through deliver the products timely for customer satisfaction

Our Story

Where it all started.
The First Shop
Where it all started.
1990
Our first big move.
Moved to a New Big Showroom in 1997
Our first big move.
1997
Opened warehouse in 2000 at qusais
Opened our 30,000 square feet warehouse in Al Qusais
Opened warehouse in 2000 at qusais
2000
Work hard, build hard.
A Second Showroom opened at Al Qusais
Display space of 1,500 square feet
Work hard, build hard.
2002
Introducing diversity in our product range as we expand.
Opened a Third Showroom at Al Sabkha
Display space of 850 square feet
Introducing diversity in our product range as we expand.
2005
The domino effect hits.
A Fourth Showroom opens up in Al Quoz
Display space of 2,100 square feet
The domino effect hits.
2007
We keep it coming.
The Fifth Showroom launches at Al Nakheel road in Deira
Display space of 3,000 square feet
We keep it coming.
2009
The corporate move.
We open up our first corporate location
The corporate move.
2015
Our latest endeavour.
A Sixth Showroom launched at Al Warsan Building Materials Market
Display space of 2,000 square feet
Our latest endeavour.
2018
QUSAIS WAREHOUSE
30,000 square feet storage area in Qusais
QUSAIS WAREHOUSE
LOGISTICS
19 vehicles, 40 transport staff
LOGISTICS